Sans Normal Buday 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Newspoint' by Elsner+Flake, 'Applied Sans' by Monotype, 'News Gothic' by ParaType, 'NeoGram' by The Northern Block, and 'DINosaur Sharp' by Type-Ø-Tones (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, neutral, modern, clean, straightforward, friendly, clarity, neutrality, everyday use, modern utility, geometric, rounded, even, crisp, unadorned.
A clean sans with largely circular bowls and smooth, even strokes. Curves are generously rounded while terminals remain mostly straightforward, producing a tidy, contemporary texture. Proportions feel balanced with open counters and clear apertures, and the overall rhythm stays consistent from caps to lowercase. Figures follow the same simple, legible construction and sit comfortably alongside the letters.
Well-suited to interface copy, product labeling, and general-purpose editorial use where a calm, contemporary sans is needed. Its even color and open shapes also make it a practical choice for signage, instructional materials, and slide decks that prioritize quick scanning.
The tone is neutral and modern, aiming for clarity rather than personality-driven quirks. Its rounded geometry adds a mild friendliness, while the overall restraint keeps it professional and matter-of-fact.
The design appears intended as a versatile, no-nonsense sans that leans on geometric roundness for clarity and approachability. It prioritizes consistent rhythm and legibility across mixed content—letters, numbers, and punctuation in running text—over expressive detailing.
Capitals read solid and stable, with round letters (like C/O/Q) showing smooth, confident curves and minimal modulation. The lowercase maintains a simple, utilitarian structure that supports continuous reading in the sample text without drawing attention to individual forms.