Sans Superellipse Hiref 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Folio' by Bitstream, 'Folio EF' by Elsner+Flake, 'Explorer' by Fenotype, 'Events' by Graphicxell, 'Folio' by Linotype, and 'Folio' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, sporty, posterlike, utilitarian, space saving, high impact, modern signage, brand punch, condensed, blocky, compact, rounded corners, tight apertures.
This typeface is a compact, condensed sans with heavy, even strokes and broadly rounded, rectangular counters. Curves and corners resolve into softened superellipse-like shapes, producing a sturdy, block-built silhouette rather than a geometric circle-based feel. The rhythm is tight and vertical, with short crossbars, relatively small interior spaces, and a consistent, no-nonsense drawing across letters and numerals. Lowercase forms stay straightforward and sturdy, with minimal modulation and simple terminals that maintain the font’s dense color.
It performs best in short, high-impact settings such as headlines, posters, and bold brand lockups where its condensed mass can save space while staying prominent. It also suits packaging, labels, and signage where a sturdy, modern sans voice is needed, especially at medium-to-large sizes.
The overall tone is bold and insistent, with a practical, engineered character. Its condensed heft and rounded-rectangle forms suggest contemporary signage and sporty or industrial branding, projecting strength and urgency without feeling overly decorative.
The design appears intended to deliver maximum impact in limited horizontal space, combining a dense, uniform stroke with softened rectangular geometry for a modern, approachable solidity. Its consistent construction suggests a focus on bold display readability and a strong graphic presence.
At smaller sizes, the tight apertures and dense counters can reduce clarity, while at larger sizes the uniform stroke weight and compact proportions create a strong, cohesive texture. Numerals match the same squared-round construction, keeping the set visually consistent in display settings.