Sans Superellipse Hunew 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'React BTL' by BoxTube Labs, 'Mercurial' by Grype, 'EFCO Colburn' by Ilham Herry, and 'Obvia Condensed' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, industrial, athletic, retro, assertive, compact, space saving, high impact, signage clarity, brand punch, blocky, condensed, squared, rounded corners, sturdy.
A compact, heavy sans with squared, rounded-rectangle construction and tight internal apertures. Strokes are consistently thick with minimal modulation, producing strong, even color and a sturdy texture in lines of text. Curves resolve into softened corners rather than true circular bowls, and terminals are predominantly flat, giving the forms a built, engineered feel. Counters in letters like a, e, and s are relatively small, and the overall proportions favor tall, condensed silhouettes with punchy, poster-ready presence.
Best suited to headlines, display typography, and short emphatic messages where a compact, high-impact texture is desired. It works well for sports or team branding, bold editorial callouts, wayfinding and signage, and packaging that needs a sturdy, industrial voice. For extended text, it will typically perform better at larger sizes with added spacing to preserve clarity.
The tone is forceful and utilitarian, with an industrial, athletic energy that reads confidently at a glance. Its compact width and dense weight convey urgency and strength, while the rounded corners keep the voice approachable rather than sharp or aggressive. The overall impression leans retro-modern, reminiscent of signage and team branding where impact matters most.
The design intent appears focused on delivering maximum impact in minimal horizontal space, using rounded-rectangle forms to keep a consistent, engineered look. The simplified geometry and heavy stroke weight emphasize legibility at distance and quick recognition in branding and display contexts.
The numeral set matches the same squared, rounded geometry, with bold, simplified shapes that prioritize visibility. In the sample text, the font maintains strong rhythm and alignment, though the tight counters and dense weight suggest it benefits from generous tracking and leading in longer passages.