Sans Normal Okrub 21 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'FF Neuwelt' by FontFont, and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, branding, ui text, signage, posters, modern, confident, friendly, straightforward, utilitarian, clarity, impact, neutrality, versatility, efficiency, clean, rounded, solid, even rhythm, open counters.
A clean sans with sturdy, even strokes and generously rounded bowls that produce a smooth, consistent texture across words. Terminals are mostly plain and squared-off, and the curves are drawn with an even, circular logic that reads as modern and utilitarian rather than quirky. Counters stay open and legible, and the overall spacing and proportions create a compact, solid typographic color that holds up well at large sizes.
Well-suited to UI labels, navigation, product branding, and editorial headlines where a clear, contemporary sans is needed. The substantial weight and open shapes make it effective for signage, posters, and marketing layouts, while its restrained forms also work for short-to-medium text in dashboards, packaging, and corporate communications.
This typeface feels straightforward and confident, with a contemporary, no-nonsense tone. Its friendly roundness keeps it approachable, while the heavy color and steady rhythm add a sense of authority and clarity.
The design appears intended to deliver a neutral, highly legible voice with strong visual presence. Its rounded construction and simple terminals suggest an emphasis on clarity and consistency across both display text and everyday interface-style settings.
The numerals are simple and sturdy, matching the alphabet’s rounded, even-stroke construction. Overall word shapes look stable and compact, producing a strong, uniform presence in paragraph-like settings.