Sans Normal Abdod 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Exensa Grotesk' and 'Linear Grotesk' by Designova, 'Hando' by Eko Bimantara, 'CF Mod Grotesk' by Fonts.GR, 'SK Goldilocks' by Salih Kizilkaya, 'Arbeit' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, marketing, editorial, modern, clean, friendly, informal, dynamic, emphasis, versatility, contemporary, clarity, approachability, oblique, geometric, rounded, open counters, soft terminals.
A slanted, geometric sans with smooth, circular bowls and consistently rounded turns. Strokes stay even and low-contrast, with clean joins and softly finished terminals that keep the texture calm despite the italic angle. Uppercase forms read straightforward and spacious, while the lowercase shows simple, single-storey constructions and open apertures that support clarity. Figures are lining and similarly rounded, matching the alphabet’s curved, contemporary rhythm.
This font suits interface text and product communication where a clean, contemporary sans is needed with a bit of forward motion. It also works well for branding, packaging, and signage that benefit from rounded geometry and an approachable tone. In editorial layouts, it can serve for headings, pull quotes, and short passages where the slant adds emphasis without sacrificing legibility.
The overall tone is modern and approachable, combining a straightforward sans structure with a gentle, energetic oblique stance. It feels casual without becoming playful, and contemporary without looking overly technical.
The design appears intended as a versatile, contemporary italic companion for general-purpose sans typography, prioritizing smooth geometry, clear counters, and a consistent rhythm. The oblique angle adds emphasis and momentum while preserving the simplicity and neutrality expected of a workhorse sans.
The italic is built as an oblique rather than a calligraphic italic, emphasizing consistent geometry over pen-like modulation. The design maintains a smooth, even color across text, with rounded shapes in letters and numerals reinforcing a cohesive, friendly presence.