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Sans Normal Abbup 17 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).

Keywords: ui, branding, headlines, posters, signage, clean, modern, neutral, efficient, technical, readability, modernity, clarity, momentum, humanist, open, rounded, airy, oblique.

A clean, oblique sans with gently rounded curves and open apertures. Strokes stay even and smooth, with a consistent, low-contrast rhythm that keeps counters clear. Proportions feel slightly expanded with generous internal space, while the lowercase shows a tall, readable core and straightforward, single-storey forms where expected. Terminals are mostly plain and softly finished, and the overall texture is even and uncluttered across letters and figures.

Well-suited to interface typography, wayfinding, and general-purpose display where a clean slanted sans can add momentum while staying legible. The open shapes and even color also make it a solid choice for branding systems, short headings, and larger text settings that need a contemporary, neutral presence.

The tone is modern and matter-of-fact, leaning toward a practical, contemporary voice rather than expressive or decorative. Its slanted posture adds forward motion and a subtle sense of speed without becoming flashy, keeping the overall feel calm and professional.

Designed to provide a straightforward, contemporary sans voice with an oblique stance for emphasis and motion. The aim appears to be dependable readability and consistent rhythm across mixed-case text and numerals, with minimal stylistic distractions.

Round characters like C, G, O, and Q read smoothly with broad, stable curves, and diagonals in A, V, W, X, and Y maintain a consistent angle that reinforces the oblique flow. Numerals appear clear and familiar in construction, matching the letterforms’ spacing and curve logic for a cohesive set.