Sans Normal Rilud 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Fact' by ParaType, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Brock Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, friendly, modern, approachable, clean, confident, clarity, approachability, modernity, impact, legibility, rounded, soft corners, open counters, even color, generous spacing.
A sturdy geometric sans with broad proportions and rounded terminals. Strokes stay even throughout, creating a solid, consistent texture with little modulation. Curves are smooth and circular, with open apertures and spacious counters (notably in C, G, e, and s), supporting clear letterforms at larger and medium sizes. The overall rhythm is steady and uncluttered, with simple joins and clean, symmetrical construction in capitals and straightforward, single-storey lowercase forms.
Well-suited for headlines, display copy, and brand wordmarks that need a strong, friendly voice. Its open shapes and even stroke color also work well for signage and short UI labels where quick recognition is important. In longer text, it will be most comfortable at larger sizes where the generous forms can breathe.
The tone is contemporary and friendly, balancing strong presence with soft, rounded details. It feels approachable and utilitarian rather than formal, projecting clarity and calm confidence. The rounded endings and open shapes add a casual warmth that keeps the heavy weight from feeling harsh.
The design appears intended to deliver a bold, modern sans look with softened geometry for approachability. It prioritizes simple construction, consistent weight, and open internal spaces to keep the heavy forms readable and versatile in contemporary graphic applications.
Capitals read as clean and geometric, while the lowercase maintains high legibility through open forms and minimal complexity. Numerals are simple and robust, designed to match the letter weight and maintain consistent visual color in mixed text.