Sans Normal Ebref 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, advertising, ui text, modern, clean, approachable, casual, neutral, versatility, readability, italics emphasis, contemporary tone, friendly clarity, humanist, rounded, open apertures, smooth curves, slanted.
A slanted, low-contrast sans with smooth, rounded strokes and gently tapered terminals. The forms feel humanist in construction, with open counters and apertures that keep letters airy and legible. Proportions are balanced with a moderate x-height, and the overall rhythm is even, combining circular bowls (C, O, Q) with straightforward, lightly angled joins and diagonals.
It performs well in brand identities, marketing headlines, and packaging where a clean italic voice is desirable. The open shapes and steady rhythm also support short-to-medium editorial text, pull quotes, and UI labels where emphasis or differentiation from a roman style is needed without sacrificing clarity.
The tone is modern and friendly, reading as informal without becoming playful or eccentric. Its italic flow adds motion and emphasis, lending a conversational, contemporary voice suited to everyday communication and brand-forward messaging.
The design appears intended as a versatile italic sans that balances neutrality with a warm, humanist softness. It aims to deliver clear, contemporary readability while adding a forward-leaning, energetic texture for emphasis in both text and display contexts.
The slant is consistent across capitals, lowercase, and numerals, and the numerals match the letterforms with similarly rounded geometry and simple, unobtrusive shapes. Curves remain smooth and continuous, while straight strokes stay crisp, helping the design feel cohesive across display sizes and longer text settings.