Sans Normal Asdur 13 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, packaging, clean, friendly, modern, approachable, neutral, everyday readability, neutral branding, clarity, contemporary tone, open apertures, rounded terminals, low contrast, geometric, humanist touch.
A clean sans with low-contrast strokes and gently rounded terminals. The construction leans geometric—round letters are near-circular and counters are open—while several forms show a mild humanist influence in their subtle shaping and stroke modulation at joins. Proportions are balanced with clear spacing and an even rhythm; capitals feel straightforward and stable, while lowercase forms maintain legibility through open bowls and simple, unadorned details. Numerals are clear and consistent, with smooth curves and unobtrusive angles that keep the overall texture even in text.
Works well for UI and product text where clarity and an even typographic color matter, and it scales comfortably into headings thanks to its clean geometry. It also suits branding and packaging that want a contemporary, friendly neutrality, as well as signage where open counters and simple forms support quick recognition.
The overall tone is modern and approachable, with a calm, neutral voice. Rounded details soften the geometry, giving the face a friendly, everyday character that feels practical rather than stylized.
The design appears intended as a versatile, general-purpose sans that balances geometric cleanliness with softer, more approachable detailing. It aims for reliable readability and a contemporary feel without drawing attention away from the content.
Curves are smooth and generous, and corners resolve without sharp, aggressive points, which helps maintain an even color in paragraphs. The design avoids quirky identifiers, prioritizing clarity and familiarity across letters and digits.