Sans Normal Otbup 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, hand-drawn, approachable, approachability, human warmth, casual tone, playful clarity, rounded, soft, bouncy, informal, quirky.
A rounded sans with soft curves, slightly uneven contours, and a gently irregular rhythm that suggests hand-drawn construction. Strokes are low-contrast and mostly monolinear, with rounded terminals and subtly wobbly edges that keep the texture lively. Counters tend toward circular/oval shapes, and overall proportions feel open and generously spaced, supporting clear word shapes while maintaining a relaxed, organic silhouette.
Well suited to branding, packaging, posters, and headline use where a friendly, approachable personality is desired. It can also work for short blocks of text in casual contexts—such as kids-focused materials, event promos, or social graphics—where a warm, hand-made feel helps set the mood.
The font conveys a warm, personable tone with a playful, homemade character. Its bouncy shapes and mild irregularities create a casual, inviting voice that feels more human than neutral, without becoming overly decorative.
The design appears intended to blend the clarity of a rounded sans with an intentionally imperfect, hand-rendered texture. It aims to feel informal and human while keeping letterforms straightforward and legible across common display and messaging scenarios.
Diagonal forms (such as in V, W, X, and Y) appear energetic and slightly springy, reinforcing the informal texture. Numerals are similarly rounded and friendly, matching the alphabet’s soft geometry for consistent tone across display and short text settings.