Print Haguk 2 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura Now' by Monotype, 'Futura PT' by ParaType, 'Architype Renner' by The Foundry, 'Futura TS' by TypeShop Collection, and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: children’s books, posters, packaging, headlines, craft branding, playful, friendly, casual, handmade, whimsical, handmade warmth, approachability, playful display, casual readability, rounded, chunky, soft, quirky, brushy.
A lively, hand-drawn sans with chunky, rounded strokes and subtly uneven letterforms. Terminals are mostly soft and slightly flared, with a brushed, marker-like edge that creates gentle irregularities in stroke contour. Counters are open and simple, curves are generous, and straight stems lean toward mild tapering, producing a loose, organic rhythm. Capitals read bold and compact, while lowercase forms keep simple construction with bouncy baseline behavior and wide, readable apertures; figures follow the same informal, slightly wobbly geometry.
Well-suited for short-to-medium text where warmth and informality are desired, such as children’s materials, playful posters, casual packaging, café menus, greeting cards, and crafty or boutique branding. It performs best at display and large text sizes, where the textured edges and quirky shapes remain clear.
The font conveys an upbeat, approachable tone—more like quick hand lettering than formal typography. Its imperfect edges and buoyant proportions feel personable and humorous, giving text a relaxed, kid-friendly energy without becoming hard to read.
Designed to mimic casual hand printing with a friendly, rounded presence and visible human irregularity. The intention appears to balance personality and readability—keeping familiar letter structures while adding brush-like variation and a spontaneous, drawn rhythm.
Overall spacing and silhouette vary slightly from glyph to glyph, reinforcing the handmade character. Round letters like O/C/G feel especially smooth and full, while angled forms (K/V/W/X) show expressive, brushy joins that emphasize the informal drawing tool aesthetic.