Sans Normal Uhguj 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, clean, display impact, modern branding, clarity, approachability, legibility, geometric, rounded, compact apertures, large counters, smooth curves.
This typeface has a sturdy, modern build with broad proportions and full, rounded curves. Strokes are heavy and even, with smooth joins and a generally geometric construction in round letters like O and C. Counters are generous and open, while some apertures tighten slightly in forms like S and e, helping the face feel solid and compact at display sizes. Terminals are mostly straight and clean, and diagonals (V, W, y) are strong and stable, giving the alphabet a consistent, high-impact silhouette.
It is well suited to headlines, posters, and brand-forward applications where strong presence and quick recognition are needed. The sturdy letterforms and clear numerals also make it a good candidate for signage, packaging, and short UI or marketing statements when a bold, friendly voice is desired.
The overall tone is confident and approachable, projecting a contemporary clarity without feeling sterile. Its rounded geometry and ample counters lend a friendly, inclusive character, while the weight and width add an assertive, attention-getting presence.
The design appears intended as a contemporary, geometric sans for high-impact typography—prioritizing strong silhouettes, clean curves, and reliable readability at larger sizes. Its wide stance and consistent stroke treatment suggest an aim for modern versatility across branding and display contexts.
In the text sample, spacing and letterfit read compact but not cramped, creating dense, headline-like color. Figures are robust and clear, with simple, modern shapes that align well with the rest of the alphabet.