Slab Contrasted Piha 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont, 'Calanda' by Hoftype, 'Rooney' by Jan Fromm, and 'Rogliano' by TipoType (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, industrial, confident, retro, collegiate, punchy, impact, ruggedness, vintage appeal, brand presence, legibility, blocky, sturdy, bracketed, rounded, compact.
A heavy, display-oriented slab serif with broad proportions and compact, dense counters. Serifs are chunky and bracketed, with soft, rounded joins that keep the forms from feeling too sharp. Strokes stay largely even with just a hint of modulation, producing a strong, poster-like silhouette. Curves are full and weighty, and details like terminals and spurs are simplified for impact and consistency.
Best suited for headlines, short copy, and prominent labels where a strong slab-serif voice is desired. It works well on posters, packaging, signage, and brand marks that benefit from a sturdy, retro-leaning presence. For longer text, it will be most effective at generous sizes and with comfortable spacing due to its dense color.
The overall tone is bold and assertive, with a familiar vintage voice reminiscent of workwear labeling, sports lettering, and mid-century advertising. Its thick slabs and compact inner spaces communicate solidity and confidence, reading as practical and down-to-earth rather than delicate or formal.
The design appears intended to deliver maximum impact with a friendly, workmanlike slab-serif personality—pairing broad shapes and heavy serifs to create a confident, attention-grabbing display face.
The texture in paragraphs is dark and tightly packed, with strong word shapes driven by wide capitals and robust lowercase. Numerals match the letterforms in weight and presence, making the set feel cohesive for headline settings. The design favors punch and uniformity over airy readability at small sizes.