Slab Square Havi 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Slab' by Emtype Foundry, 'FF DIN Slab' by FontFont, 'DIN Next Slab' by Monotype, and 'Kulturista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, retro, assertive, sturdy, impact, durability, display, utility, attention, blocky, compact, bracketless, square-serif, heavy.
A very heavy slab serif with blunt, square-ended serifs and terminals that create a strongly rectangular silhouette. Strokes are consistently thick with minimal contrast, giving the letters a dense, compact color on the page. Counters are relatively tight, and joins are crisp and sturdy rather than delicate, while curves (as in C, O, S, and numerals) stay broad and controlled. The overall rhythm is stable and emphatic, with a workmanlike, poster-friendly build and clear, upright structure.
Best suited to headlines, posters, storefront or wayfinding-style signage, and bold branding systems where impact is more important than delicacy. It also fits packaging and labels that benefit from a rugged, dependable voice, and works well for big numerals in promotions or product callouts.
The tone is bold and no-nonsense, projecting strength and reliability with a distinctly utilitarian, retro flavor. Its chunky slabs and compressed internal spaces read as confident and commanding, leaning toward industrial and athletic sign-painting associations rather than refined editorial elegance.
The design appears intended to deliver maximum visual impact through a simplified slab-serif structure: thick, even strokes, squared terminals, and compact counters that hold together as a bold, durable typographic stamp. It prioritizes clarity and authority at display sizes while maintaining a consistent, uniform feel across letters and figures.
In paragraph settings the weight produces a strong, dark texture that favors large sizes; at smaller sizes the tight counters and dense forms can begin to close in visually. The uppercase has especially strong presence for headlines, and the numerals match the same blocky, authoritative feel for pricing, labels, and large figure work.