Sans Normal Tivo 7 is a bold, very wide, very high contrast, italic, normal x-height font.
Keywords: sports branding, posters, headlines, logotypes, packaging, sporty, dynamic, aggressive, techy, retro, speed, impact, display, branding, athletic, oblique, slanted, forward-leaning, chiseled, angular.
A heavy, forward-leaning sans with broad proportions and strongly sculpted stroke modulation. Curves are stretched into wide ovals, while terminals tend to taper into sharp, wedge-like points that create a fast, aerodynamic silhouette. Counters are relatively tight for the weight, and the letterforms emphasize long horizontals and slanted joins, producing a distinctly kinetic rhythm across words. Numerals and capitals share the same low-friction, speed-focused geometry, with crisp diagonals and compact apertures that keep the texture dark and assertive.
Best suited for headlines, branding, and promotional graphics where a bold, high-energy voice is desired. It works well in sports and automotive-style themes, event posters, product marks, and short, emphatic statements, especially when set large with generous spacing.
The overall tone feels fast, assertive, and performance-driven—suited to visuals that want motion, impact, and competitive energy. Its sharp tapering and pronounced slant give it a slightly futuristic, engineered attitude with a hint of late-20th-century display styling.
The design appears intended to communicate speed and impact through wide proportions, a pronounced slant, and tapered, blade-like terminals. Its sculpted contrast and compressed counters suggest a display-first focus aimed at attention-grabbing branding and headline use.
The design relies on dramatic tapering at key terminals and joints, so it reads most confidently at display sizes where the internal shapes and pointed endings stay clear. In longer lines, the dense black texture and tight openings can create a strong, poster-like wall of type rather than a quiet reading color.