Sans Normal Asrat 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, presentations, modern, clean, neutral, friendly, minimal, clarity, versatility, neutrality, modernity, geometric, monoline, rounded, open counters, crisp terminals.
This is a clean sans with a largely monoline construction and an emphasis on circular and elliptical geometry. Curves are smooth and evenly weighted, with open apertures and generous counters that keep letterforms clear at text sizes. Terminals are crisp and unadorned, and the overall rhythm is steady and uncluttered, with straightforward proportions and a contemporary, utilitarian finish.
It suits interface typography, product labeling, and wayfinding where quick recognition and clean reproduction matter. The even stroke and open counters also make it a solid choice for editorial layouts, slide decks, and brand systems that need a contemporary sans that stays readable across a range of sizes.
The overall tone is modern and neutral, with a friendly clarity driven by round forms and open spacing. It feels calm and matter-of-fact rather than expressive, projecting reliability and approachability without drawing attention to itself.
The design appears intended as a general-purpose, contemporary sans focused on clarity and consistency. Its rounded geometry and restrained detailing suggest it was made to perform reliably in everyday text and functional display settings without stylistic noise.
Round glyphs (like O/C/G) read as consistently circular, while straight-sided forms keep a sharp, engineered feel. Uppercase shapes stay simple and legible, and the lowercase maintains a tidy, practical texture that supports continuous reading.