Sans Normal Asmur 19 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Aribau Grotesk' by Emtype Foundry, and 'Kometa' by Kiril Zlatkov Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, clean, neutral, modern, friendly, efficient, clarity, versatility, modernization, neutrality, readability, geometric, rounded, open counters, high legibility, minimalist.
This typeface is a clean sans with smooth, geometric construction and even stroke modulation. Curves are generous and circular, producing round bowls and open apertures that keep forms clear at text sizes. Terminals are straightforward and largely horizontal or vertical, with crisp joins and a consistent, uncluttered rhythm across capitals, lowercase, and figures. The numerals are simple and contemporary, matching the letterforms with clear shapes and stable proportions.
It works well for UI copy, product surfaces, and general-purpose editorial typography where a clean, even texture is needed. The clear numerals and straightforward shapes make it suitable for dashboards, wayfinding, forms, and informational layouts, while its neutral tone can also support modern brand systems.
The overall tone is modern and practical, with a friendly softness coming from its rounded forms. It feels restrained and professional rather than stylized, aiming for clarity and calm neutrality in continuous reading. The voice is contemporary and approachable, suitable for interfaces and everyday communication.
The design appears intended as a versatile, contemporary sans optimized for clarity and consistency across a wide range of sizes. Its geometric, rounded structure suggests an emphasis on a modern look while maintaining straightforward readability in longer passages.
Lowercase construction emphasizes simple, single-storey forms where expected, and counters remain open to preserve clarity. Spacing appears balanced and steady in paragraph samples, supporting an even texture without sharp contrast or decorative quirks.