Sans Normal Morom 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Ava Grand' by Matt Chansky, and 'Rational' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, pop, retro, impact, approachability, display, simplicity, modernity, rounded, soft, bulky, compact, blunt.
A heavy, rounded sans with broad proportions and compact counters. Curves are built from smooth, near-circular bowls while terminals tend to be blunt and squared-off, giving a slightly chiseled feel in joins and cut-ins. The stroke joins are sturdy and simplified, and the interior spaces in letters like a, e, s, and 8 stay tight, producing a dense, high-impact texture in text. Overall rhythm is even and stable, with a consistent, geometric underpinning and minimal modulation across curves and straights.
Best suited to short to medium-length settings where strong silhouette and bold texture are desirable, such as headlines, posters, brand marks, packaging callouts, and storefront or event signage. It can also work for social graphics and display copy where a friendly, high-impact voice is needed, though the tight counters suggest avoiding very small sizes for extended reading.
The font projects a cheerful, approachable tone with a confident, poster-like presence. Its soft roundness reads friendly and informal, while the dense black color and broad shapes add a punchy, attention-grabbing character that feels at home in playful, retro-leaning graphic design.
The design appears intended as a high-impact display sans that combines geometric roundness with sturdy, simplified construction. It prioritizes strong word shapes and a solid typographic color, aiming for approachable boldness rather than sharp precision or delicate detail.
Uppercase forms are clean and straightforward, while lowercase shapes emphasize single-storey, rounded constructions and compact apertures, making the style feel casual and contemporary. Numerals are equally bulky and rounded, matching the same dense color and simplified geometry for consistent headline impact.