Sans Normal Memiy 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'EquipExtended' by Hoftype, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, assertive, modern, playful, impact, motion, emphasis, display, branding, oblique, rounded, chunky, soft corners, compact joins.
A heavy oblique sans with broad proportions and compact internal counters. Strokes are thick and uniform, with rounded curves and softened corners that keep the shapes friendly despite the weight. Letterforms lean consistently, with slightly squared-off terminals and tight apertures that create a dense, punchy texture. The overall rhythm is lively and forward-driving, with sturdy numerals and clean, simple construction.
Best used at display sizes where its weight and slant can deliver immediate impact—headlines, posters, event graphics, sports or activewear branding, and bold packaging. It can work for short UI labels or signage when strong emphasis and quick recognition are needed, but long paragraphs will appear visually dense.
The font conveys momentum and impact—confident, energetic, and a bit playful. Its bold, slanted stance reads as sporty and promotional, suited to attention-grabbing messages rather than quiet, bookish tone.
The design appears intended to provide a high-impact, forward-leaning sans for energetic communication, combining sturdy geometry with softened rounding for approachability. It prioritizes presence and motion over delicacy, aiming for clear, emphatic display typography.
In text, the dense counters and tight openings make the color feel solid and dark, while the strong slant adds emphasis even without additional styling. The shapes stay geometric and rounded, keeping a contemporary feel and avoiding sharp, aggressive detailing.