Sans Normal Asmig 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, branding, presentations, clean, neutral, modern, functional, corporate, versatility, legibility, clarity, system design, modernization, geometric, monoline, crisp, open apertures, balanced.
This sans-serif shows a clean, monoline construction with smooth, near-geometric curves and crisp, straight terminals. Proportions are balanced and moderately compact, with round counters in letters like O and Q and consistent stroke behavior across curves and stems. The uppercase reads steady and even, while the lowercase maintains simple, straightforward forms with clear differentiation and open internal spaces. Numerals are similarly uniform and legible, matching the overall restrained rhythm of the letters.
This font is well suited to interface typography, product labeling, and general-purpose editorial layouts where clean letterforms and consistent rhythm help maintain readability. It also works effectively for corporate branding systems, presentations, and signage that benefit from a modern, unobtrusive sans-serif.
The overall tone is neutral and contemporary, emphasizing clarity over personality. It feels systematic and dependable, with a calm, no-nonsense presence suited to information-forward typography.
The design appears intended as a versatile, general-purpose sans-serif with a geometric lean, prioritizing legibility, consistency, and a contemporary, system-friendly look across letters and numerals.
Spacing appears even and controlled in the text sample, supporting smooth reading lines and consistent color. Round forms and straight-sided characters sit comfortably together, giving the face a tidy, well-regulated texture at display and text sizes.