Sans Normal Karip 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Azur' by Wiescher Design and 'Magnify' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, friendly, modern, casual, impact, motion, approachability, display, oblique, rounded, compact, wide-set, soft terminals.
A heavy oblique sans with compact, slightly rounded letterforms and soft, tapered terminals. Curves are smooth and broadly drawn, with round counters and clean joins that keep the texture even in continuous text. Uppercase shapes are sturdy and simplified, while the lowercase uses single‑storey forms (notably a and g) that reinforce an informal, contemporary feel. Numerals follow the same oblique, rounded construction with clear silhouettes and consistent stroke thickness.
This style suits headlines, posters, and punchy marketing copy where a dynamic, modern presence is needed. It can work well in branding and packaging that benefits from a friendly, sporty tone, and it holds up in large UI or signage moments where strong silhouettes matter.
The overall tone is energetic and approachable, with a forward-leaning stance that suggests motion and momentum. Its rounded geometry and soft endings add friendliness, keeping the voice casual rather than technical or austere.
The design appears intended to deliver a bold, motion-forward sans for attention-grabbing typography, balancing geometric roundness with an oblique posture to create impact without feeling harsh.
The italic angle is noticeable and consistent across letters and figures, giving lines of text a lively rhythm. Spacing appears comfortable, producing a dense but readable color that favors display and short-to-medium text over extended reading.