Sans Normal Lorom 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Malva' by Harbor Type; 'Equip' by Hoftype; 'Core Sans B', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Elioth' by Soerat Company (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, confident, friendly, impact, momentum, modernity, readability, slanted, compact, rounded, chunky, energetic.
A heavy, slanted sans with broad, rounded counters and compact proportions. Strokes are consistently thick with minimal contrast, and terminals read as cleanly cut rather than calligraphic. Curves are generous and slightly squarish in places, giving letters like O/C/G a sturdy, engineered feel, while diagonals in A/V/W/X are firm and tightly drawn. Lowercase forms are robust and simple, with a single-storey a and a looped g, and the overall spacing is tuned for dense, high-impact setting.
Best suited to short-to-medium display text where impact matters: headlines, posters, logos, and brand marks. It can also work for product packaging and sports or lifestyle graphics, especially where a compact, energetic typographic texture is desirable.
The overall tone is energetic and assertive, with a sporty, contemporary voice. Its strong weight and forward slant create momentum, while the rounded construction keeps it approachable rather than severe. The result feels suited to attention-grabbing messaging that wants to read as confident and upbeat.
The design appears intended to deliver maximum visual punch while staying clean and contemporary. By combining a strong weight, consistent slant, and rounded, low-contrast construction, it aims for fast readability and a dynamic, modern feel in display settings.
Figures are bold and highly legible, with rounded shapes in 0/8/9 and strong diagonal emphasis in 1/7/4. The slant is consistent across uppercase, lowercase, and numerals, helping lines of text hold a cohesive, forward-driving rhythm.