Sans Superellipse Yipe 12 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'Guildhall' by Device (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, title cards, sporty, aggressive, loud, dynamic, confident, impact, speed, power, modern branding, display emphasis, oblique, blocky, rounded, compact, high impact.
A heavy, slanted sans with broad, superelliptical bowls and squared-off curves that read like rounded rectangles. Strokes are thick and uniform with crisp terminals, while interior counters stay relatively tight, creating a dense, high-ink texture. The letterforms lean forward consistently, and the overall geometry favors sturdy horizontals, flattened curves, and slightly angular joins, producing a muscular, engineered look. Lowercase is large relative to capitals, with simple, single-storey shapes and compact apertures that keep words cohesive at display sizes.
Best suited for short, bold statements: sports identities, event posters, energetic advertising, packaging callouts, and prominent UI or video title treatments. It can work for subheads and short bursts of copy when spacing is opened up, but its compact counters and heavy texture are most effective at display sizes.
The tone is fast, forceful, and competitive—more like a performance headline than a neutral text face. Its forward slant and chunky forms suggest speed and assertiveness, giving it a modern, high-energy voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a streamlined, contemporary feel—combining superelliptical rounding with a consistent forward lean to project speed and strength. The simplified shapes and dense color aim for strong signage-style recognition and brand presence.
In the samples, the density and tight counters make the face feel strongest when set large with generous tracking and line spacing. Numerals follow the same blocky, rounded-rectangle logic, and the overall rhythm emphasizes strong silhouettes over fine detail.