Sans Normal Liror 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold; 'Moveo Sans' by Green Type; 'Croma Sans', 'Epoca Pro', 'Foro Sans', and 'Qubo' by Hoftype; 'Fact' by ParaType; 'Kobern' by The Northern Block; and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, confident, energetic, modern, impact, emphasis, motion, display clarity, brand presence, oblique, rounded, compact, sturdy, high-impact.
A heavy, oblique sans with broad, smoothly rounded curves and tightly controlled apertures. Strokes are consistently thick with minimal visible contrast, producing dense, high-ink shapes and a strong horizontal rhythm. Counters stay open but compact, and terminals are clean and blunt rather than tapered. Uppercase forms feel wide and stable, while lowercase maintains a straightforward, workmanlike construction that stays legible despite the weight. Numerals match the same robust, rounded build for cohesive display use.
Best suited to headlines, large-scale statements, and short bursts of copy where weight and slant can do the work of emphasis. It performs well for sports and performance branding, promotional campaigns, packaging callouts, and attention-grabbing editorial display. For longer paragraphs, it is likely most effective when used sparingly as a highlight or subhead rather than continuous body text.
The overall tone is assertive and kinetic, with a forward-leaning slant that suggests speed and momentum. Its compact, muscular shapes read as contemporary and performance-oriented, giving headlines a confident, no-nonsense presence.
The design appears intended to deliver a bold, modern sans voice with built-in motion and strong visual density. Its rounded geometry and clean terminals prioritize impact and clarity in display settings while maintaining a consistent, uniform texture across mixed-case text and numerals.
The italic angle is consistent across cases, helping long lines of bold text keep a unified flow. Round letters like O/Q and bowl-heavy forms like B/P/R emphasize smooth geometry, while diagonals (V/W/X/Y) land with crisp, decisive angles that reinforce the energetic feel.