Sans Normal Liroh 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Cybersport' by Anton Kokoshka, 'FS Joey' and 'FS Joey Paneuropean' by Fontsmith, 'Conamore' by Grida, 'JH Oleph' by JH Fonts, 'Nusara' by Locomotype, 'Helia Core' by Nootype, and 'DIN 2014' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, bold, modern, assertive, impact, speed, emphasis, modernity, clarity, slanted, oblique, rounded, compact, punchy.
A heavy, right-slanted sans with rounded, smoothly curved bowls and broadly cut terminals. Strokes are consistently thick with minimal modulation, giving letters a dense, compact color and strong silhouette. Counters are relatively tight in forms like a, e, and 8, while open shapes (C, S) stay clean and readable. The italic construction feels like an engineered oblique: upright proportions with a steady slant, sturdy diagonals, and crisp joins that keep the rhythm regular across the set.
Best suited to bold headlines, posters, and campaign graphics where a strong slanted voice is useful. It can also work well for branding, sports-related design, packaging, and UI moments that need emphatic labels or calls to action. In longer passages it will feel dense and attention-forward, making it more effective for short-to-medium text blocks than for extended reading.
The overall tone is confident and high-impact, with a forward-leaning motion that suggests speed and urgency. It reads as contemporary and utilitarian rather than delicate, projecting a straightforward, no-nonsense attitude suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance and sturdy, simplified shapes. Its consistent stroke weight and rounded geometry prioritize clarity and punch in display settings while keeping forms familiar and broadly legible.
The uppercase has a stable, blocky presence, while the lowercase remains compact and sturdy, maintaining a consistent texture in text. Numerals are similarly robust and rounded, designed to hold their shape at display sizes and in short runs of copy.