Sans Normal Hykam 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui labels, posters, modern, friendly, dynamic, casual, airy, warmth, readability, contemporary tone, humanist feel, rounded, humanist, calligraphic, soft terminals, open counters.
A slanted, rounded sans with smooth, continuous curves and gently tapered stroke endings. The letterforms show a clear handwritten influence: bowls and shoulders are slightly asymmetric, joins are softened, and curves are drawn with an elliptical, flowing motion rather than rigid geometry. Strokes stay fairly even overall but with noticeable modulation at curves and terminals, giving a supple rhythm. Counters are open and generous, apertures read clearly, and the numerals follow the same lively slant with clean, unobtrusive shaping.
It suits branding and packaging where a personable, modern voice is needed, and it performs well in short paragraphs or editorial callouts thanks to its open counters and steady rhythm. The lively slant also works for UI labels, headlines, and promotional typography that benefits from a sense of movement.
The overall tone is approachable and contemporary, combining the clarity of a sans with the warmth of an italic, pen-like gesture. It feels energetic without becoming loud, suggesting motion and friendliness rather than formality or strict neutrality.
The design appears intended to bridge clean sans readability with a cursive-leaning, humanist character, offering an italic that feels natural and contemporary rather than strictly formal. Its rounded construction and softened terminals aim to keep the texture friendly and smooth in continuous reading.
The slant is consistent across capitals, lowercase, and figures, and the design keeps a calm texture in text despite the calligraphic touch. Rounded forms dominate (especially in C/G/O-like shapes), while straighter letters keep subtly curved strokes that prevent the set from feeling mechanical.