Sans Normal Basi 2 is a very bold, wide, medium contrast, reverse italic, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, children’s media, playful, chunky, bouncy, retro, friendly, impact, playfulness, motion, branding, display, rounded, soft corners, bulbous, tight counters, dynamic slant.
A heavy, rounded sans with a pronounced reverse-leaning slant and a distinctly bouncy baseline rhythm. Strokes are thick and mostly monoline in feel, with softly squared terminals and broad, inflated bowls that keep forms compact inside. Counters are small and apertures are often narrowed by the weight, giving letters a sturdy, poster-like presence. Uppercase shapes read blocky and simplified, while lowercase forms are large and assertive, maintaining strong color and consistent density across words and lines. Figures are equally chunky and geometric, designed to hold their shape at display sizes.
Best suited for attention-grabbing display work such as posters, large headlines, event graphics, packaging, and expressive logotypes. It also fits playful editorial callouts and youth-oriented or entertainment branding where a bold, friendly voice is needed.
The overall tone is upbeat and humorous, with a cartoonish confidence that feels energetic rather than formal. The reverse slant and slightly irregular rhythm add motion and personality, pushing it toward playful, retro-leaning display typography.
The design appears intended to deliver maximum impact with a lively, characterful silhouette: dense black coverage, rounded geometry, and a reverse-leaning slant to suggest motion. It prioritizes personality and immediacy over neutrality, aiming for memorable, high-contrast-with-the-page display typography.
Spacing appears intentionally tight in text settings, producing a solid, dark texture; the font benefits from generous size and breathing room around lines. The slanted, compact forms can make interior details close up at smaller sizes, reinforcing its role as a headline and branding face rather than long-form reading.