Sans Faceted Ufwu 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mako' by Deltatype and 'Born Strong' by Rook Supply (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, industrial, athletic, bold, assertive, retro, impact, ruggedness, scoreboard feel, geometric economy, octagonal, beveled, blocky, condensed caps, ink-trap hints.
A heavy, block-driven sans with faceted construction that replaces curves with angled cuts and flattened terminals. Corners are consistently chamfered, producing an octagonal rhythm across bowls and counters (notably in O, C, G, and numerals). Strokes are monolinear in feel, with tight apertures and compact internal spaces; the lowercase maintains sturdy, squared-off forms with a simple, utilitarian skeleton. Spacing reads slightly irregular by design, giving the set a punchy, sign-like texture rather than a strictly geometric cadence.
Best suited for short to medium-length display settings where impact and immediacy matter: headlines, posters, team or event branding, labels, and bold packaging callouts. It also works well for wayfinding-style signage and number-heavy applications where the angular numerals reinforce a technical or athletic feel.
The overall tone is tough and utilitarian, with an athletic scoreboard and industrial labeling character. Its sharp facets and dense silhouettes feel confident and mechanical, leaning into a retro, hard-edged display attitude.
The design appears intended to deliver maximum visual weight with a distinctive faceted voice, evoking cut-metal or stenciled construction while remaining a clean sans at heart. The systematic chamfers and tight counters suggest a focus on strong silhouette recognition and rugged, high-impact display use.
Uppercase characters present as more uniform and emblematic, while lowercase and numerals show small shape-specific notches and corner cuts that enhance differentiation at speed. The faceting is consistent enough to feel systematic, yet varied enough to avoid a sterile, purely modular look.