Sans Normal Kurov 5 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, sports identity, sporty, upbeat, retro, friendly, dynamic, energy, approachability, motion, display impact, modernity, rounded, slanted, soft corners, geometric, compact.
A slanted, rounded sans with heavy strokes and smooth, low-contrast curves. Letterforms lean consistently forward, with compact proportions and a relatively low x-height that makes ascenders stand out. Counters are generally open and circular, terminals are softly cut rather than sharply squared, and the overall texture is dense but even. The design shows subtle, intentional irregularity in widths and curves that adds motion without looking rough.
Well suited to branding and display contexts where a dynamic, friendly voice is needed—such as sports identity, product packaging, posters, and promotional headlines. It can also work for short bursts of copy (taglines, pull quotes, UI highlights) when a confident, energetic texture is desired.
The tone is energetic and approachable, with a sporty, slightly retro feel. Its forward slant and rounded construction convey speed and friendliness, making text feel active rather than formal.
Likely designed to deliver a modern, motion-forward sans that stays soft and approachable through rounded geometry. The combination of compact proportions and consistent slant suggests an emphasis on impactful headlines and energetic brand messaging.
In text, the font maintains a steady rhythm with generous curves and minimal sharp joins, which helps it stay smooth at larger sizes. The numerals follow the same rounded, forward-leaning logic, giving mixed alphanumeric settings a cohesive, lively appearance.