Sans Superellipse Osgiw 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Korolev' by Device, 'Ciutadella' by Emtype Foundry, 'FS Industrie' by Fontsmith, 'Helvetica Now' by Monotype, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, utilitarian, sporty, impact, approachability, clarity, brand cohesion, modernity, rounded, compact, blocky, sturdy, geometric.
A heavy, rounded sans with a geometric, superelliptical construction: curves read like softened rectangles and corners are consistently eased. Strokes stay broadly even, producing dense, compact counters and a strong, steady color on the page. Proportions are fairly wide and stable, with generous caps and sturdy lowercase that keep their shapes simple and uncluttered. Terminals are blunt and clean, and numerals match the same rounded-rectangle logic for a cohesive, punchy texture.
Best suited for headlines, posters, packaging, and brand systems where a bold, rounded geometric voice is desirable. It also works well for signage and short UI labels when you want a friendly but emphatic presence, especially at medium to large sizes.
The overall tone is contemporary and approachable while still feeling assertive. Its rounded geometry softens the weight, giving it a friendly, product-forward character suited to energetic, straightforward messaging rather than delicate or formal settings.
Likely designed to deliver maximum impact with a clean, contemporary silhouette, combining geometric order with softened corners for approachability. The consistent superellipse-based forms suggest an intention to be highly cohesive across letters and numerals, optimizing for memorable display typography and clear brand recognition.
The design favors clarity at display sizes: large apertures are moderated by the weight, and counters remain compact, which increases impact but can reduce airiness in longer passages. The rhythm is very consistent, with repeated rounded-rectilinear motifs across letters and figures that reinforces a strong brandable voice.