Serif Normal Ugmav 10 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, headlines, invitations, book titles, elegant, refined, airy, literary, refinement, luxury tone, editorial voice, display clarity, classic revival, didone-like, hairline, delicate, crisp, graceful.
This typeface is a very delicate serif with pronounced thick–thin modulation and hairline horizontals that create a bright, airy page color. Serifs are fine and sharply finished, with a largely vertical stress and smooth, high-contrast curves in rounds like O and C. Proportions feel classical with generous counters and slightly narrow joins, while spacing reads open and even in the text sample. The numerals follow the same refined logic, with thin links and elegantly curved terminals that keep the set consistent.
Best suited to display and premium editorial applications such as magazine headlines, pull quotes, section openers, book covers, and cultural branding. It can work for short-to-medium passages when set with comfortable size and leading, especially in high-quality print or high-resolution digital contexts. The style also fits formal materials like invitations and event programs where refinement is the priority.
The overall tone is polished and cultivated, evoking fashion, literature, and high-end editorial typography. Its crisp contrast and slender details lend a sense of sophistication and restraint rather than warmth or ruggedness. In longer text it feels calm and elevated, with a distinctly luxurious, gallery-like presence.
The design appears intended to deliver a contemporary, high-contrast serif voice with a classic foundation—prioritizing elegance, sharpness, and a luxurious reading texture. Its consistent modulation and carefully controlled spacing suggest a focus on polished editorial typography and sophisticated branding.
The thin strokes and sharp serifs give a distinctly luminous texture at display sizes, but they also make stroke break-up and sparkle more likely as sizes get smaller or reproduction gets rough. Descenders and ascenders appear long and graceful, contributing to an elegant rhythm and a slightly stately verticality.