Sans Superellipse Idlak 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Gusto Black' by BA Graphics, 'BF Konkret Grotesk Pro' by BrassFonts, 'Ciutadella Display' by Emtype Foundry, and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, robust, industrial, confident, friendly, sporty, impact, brand presence, geometric solidity, approachable boldness, chunky, rounded, compact, monoline, blocky.
A heavy, monoline sans with squared-off, superelliptical curves that read like rounded rectangles rather than true circles. Counters are relatively small and tightly enclosed, and many joins are blunt with minimal tapering, creating a compact, block-like texture. Terminals are mostly flat and horizontal, with gentle corner rounding throughout; diagonals (as in V, W, X) stay thick and assertive. Numerals share the same compact, squared curvature, maintaining a consistent, dense rhythm across the set.
Best suited to display applications where impact and solidity are desired: headlines, short slogans, packaging callouts, and brand marks. It also fits sports or fitness-themed communication and bold UI labels when used at sizes that preserve counter clarity.
The overall tone is bold and sturdy, with an approachable softness coming from the rounded corners. It feels energetic and contemporary, leaning toward athletic and industrial branding rather than delicate or editorial refinement.
The design appears intended to deliver maximum visual weight with a clean, geometric construction, using superelliptical rounding to soften an otherwise blocky, utilitarian structure. It prioritizes punchy presence and consistent, modular shapes for strong recognition in prominent settings.
In the sample text, the weight and compact counters create strong “ink” coverage and high presence, especially at large sizes. The squared-round geometry gives the font a distinctive, logo-like silhouette that remains consistent across uppercase, lowercase, and figures.