Sans Superellipse Idbak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Ciutadella Display' by Emtype Foundry, 'Molde' by Letritas, 'Helvetica Now' by Monotype, 'Amsi Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, sporty, retro, high impact, approachable strength, display clarity, brand voice, blocky, rounded, compact, sturdy, geometric.
A heavy, compact sans with rounded-rectangle construction and smooth, softened corners throughout. Strokes are uniformly thick with minimal contrast, and curves tend toward superelliptical bowls that read as sturdy and controlled rather than calligraphic. Counters are relatively small and apertures are tight, producing a dense, poster-like color on the page. Terminals are blunt and squared-off, and joints keep a clean, geometric logic, giving the alphabet a consistent, engineered rhythm across caps, lowercase, and numerals.
Best suited for headlines, short statements, and bold typographic layouts where impact and quick recognition matter. It works well for branding, packaging, and storefront or wayfinding applications, and can also fit sports, entertainment, and promotional graphics where a strong, friendly presence is desired.
The overall tone is bold and upbeat, with a friendly softness from the rounded geometry while still feeling assertive and high-impact. It carries a contemporary, sport-and-signage energy with a hint of retro display heft, making text feel loud, direct, and attention-grabbing.
The design appears intended to deliver maximum visual weight with approachable, rounded geometry, balancing toughness and friendliness for display-forward communication. Its consistent, low-detail construction suggests a focus on clarity at large sizes and on creating a distinctive, blocky voice for branding and prominent messaging.
In longer lines the dense texture and tight openings can make smaller sizes feel congested, while larger sizes showcase the smooth curves and strong silhouettes. The numerals match the same chunky, rounded-rect aesthetic, supporting cohesive headline and branding systems.