Serif Flared Emho 10 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Optima Nova' by Linotype (names referenced only for comparison).
Keywords: editorial, book text, headlines, magazines, branding, classic, refined, formal, literary, elegance, authority, print clarity, classic tone, headline presence, bracketed serifs, sharp terminals, vertical stress, crisp, bookish.
This serif design shows pronounced thick–thin modulation with mostly vertical stress and crisp, bracketed serifs that read as subtly flared at the stroke ends. Uppercase forms are stately and fairly wide with clean, confident curves (notably in C/O/Q) and straight-sided, sharply finished diagonals in A/V/W/Y. Lowercase letters combine sturdy stems with compact, well-contained bowls; the a is double-storey while the g is single-storey, and the r has a restrained shoulder. Numerals are lining and similarly high-contrast, with clear differentiation and strong verticals, giving the set a coherent, print-oriented rhythm.
It suits editorial typography where a refined serif texture is desired—magazine headlines, book jackets, pull quotes, and formal branding. The strong contrast and crisp detailing give it presence in larger sizes, while the controlled proportions and counters remain readable in well-spaced text settings.
Overall, the face feels traditional and composed, with a polished, editorial voice. The high contrast and sharp finishing details add a sense of sophistication and authority, suggesting a literary, institutional tone rather than a casual one.
The design appears intended to deliver a classic serif voice with heightened contrast and subtly flared finishing, balancing elegance with firm structure. It aims to evoke traditional print typography while remaining clean and contemporary in its sharp, disciplined outlines.
The letterforms maintain a steady baseline rhythm and consistent serif treatment across caps, lowercase, and figures. Pointed apexes and tapered terminals on diagonals contribute to a crisp texture, while rounded letters keep generous internal space for clarity at text and display sizes.