Serif Flared Emju 3 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, book text, branding, invitations, classic, bookish, formal, refined, contemporary classic, text readability, display character, editorial tone, refinement, bracketed, calligraphic, open counters, sturdy, crisp.
A sharply modeled serif with pronounced contrast and slightly flared stroke endings that broaden into the terminals. Serifs are bracketed and energetic, giving joints a subtly calligraphic feel while keeping the overall construction crisp and upright. Capitals read wide and stately with open bowls and clear interior spaces; the lowercase maintains a steady, text-ready rhythm with sturdy verticals, compact joins, and a two-storey “a.” Numerals are similarly contrasty and traditional, with clear, readable forms and strong vertical stress.
Well-suited to editorial typography, book interiors, and magazine layouts where a classic serif voice is desired. It also performs nicely in display roles—titles, pull quotes, and branding—where the flared terminals and contrast can provide character and sophistication.
The tone is classical and bookish, balancing authority with a touch of warmth from the flared, calligraphy-leaning terminals. It conveys an editorial seriousness suited to established institutions, while the crisp contrast keeps it feeling polished rather than nostalgic.
The design appears intended as a contemporary take on traditional serif letterforms, combining familiar proportions with flared, calligraphic stroke endings to add personality. It aims to remain readable in text while offering a refined, high-contrast presence for prominent typographic moments.
The sample text shows confident word shapes and strong headline presence, with high-contrast detailing that becomes especially prominent at larger sizes. Round letters keep generous counters, and the terminals add a distinctive snap that helps the design stand apart from more neutral text serifs.