Sans Normal Efdup 15 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Gullying' by Din Studio (names referenced only for comparison).
Keywords: ui text, editorial, product branding, marketing, captions, modern, clean, friendly, dynamic, neutral, legibility, contemporary tone, subtle emphasis, versatility, humanist, slanted, open apertures, soft curves, crisp terminals.
This typeface is a slanted sans with smooth, rounded construction and a consistent, even stroke that keeps the texture calm and predictable. Letterforms show open apertures and generous internal counters, with softly curved joins and tidy, mostly straight terminals that read cleanly at text sizes. Proportions feel balanced rather than condensed, and the rhythm is steady, with clear differentiation between similarly shaped characters (notably the rounded C/G/O/Q family and the straightforward verticals). Numerals follow the same simplified, rounded logic, staying legible and unobtrusive within running text.
It works well for interface copy, dashboards, and product UI where a slanted style is desired without sacrificing clarity. It also suits editorial sidebars, pull quotes, and marketing materials that benefit from a lighter, brisk typographic voice, as well as captions and short-form text where open counters support quick scanning.
Overall tone is contemporary and approachable, with the slant adding motion and a conversational voice without becoming flashy. The rounded geometry and open forms keep it friendly and easygoing, suitable for brands or interfaces that want clarity with a subtle sense of energy.
The design appears intended as a versatile slanted companion for contemporary sans typography—prioritizing legibility and a smooth reading texture while adding a gentle sense of speed and emphasis. It aims to stay neutral enough for everyday communication, yet distinctive through its clean rounding and consistent forward lean.
The italic angle is moderate and consistent across caps, lowercase, and figures, helping maintain alignment and an even typographic color in paragraphs. Curves are smooth and controlled, avoiding sharp calligraphic cues, which keeps the style squarely in the modern sans tradition.