Sans Normal Marad 12 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau, 'PODIUM Sharp' and 'PODIUM Soft' by Machalski, and 'Huben' by Minor Praxis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, athletic, friendly, retro, punchy, maximum impact, approachable boldness, display clarity, rounded, blunt, chunky, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact counters. Strokes are consistently thick with smoothly curved bowls and terminals that feel blunt rather than sharp, producing a sturdy, blocky silhouette. The lowercase shows a tall x-height and large apertures, while key shapes like the single-storey “a” and “g” keep the texture simple and bold. Numerals are weighty and wide with oval counters, matching the letters’ robust, low-detail construction.
Best suited for headlines and short statements where impact is the priority—posters, promotions, packaging fronts, and bold brand wordmarks. It can also work for signage and sporty or youth-oriented identities, while long paragraphs may feel heavy due to the dense color.
The overall tone is assertive and high-energy, with a friendly, approachable softness from the rounded curves. It reads as sporty and slightly retro, delivering a loud, attention-grabbing voice without feeling harsh.
Designed to deliver maximum presence with a rounded, approachable construction: a display-forward sans that stays readable by using large counters, simplified forms, and a tall lowercase structure.
Spacing appears generous enough to keep the dense letterforms from clogging in display sizes, and the round counters help preserve legibility in bold settings. The shapes lean toward geometric simplicity, prioritizing strong silhouettes and even rhythm over fine detailing.