Sans Normal Mivi 4 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'Muller Next' by Fontfabric, 'PODIUM Sharp' by Machalski, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, retro, chunky, friendly, punchy, impact, approachability, retro display, branding, rounded, soft corners, heavy ink, geometric, compact counters.
A heavy, rounded sans with broad proportions and a distinctly chunky silhouette. Strokes are uniformly thick with softened corners, and many curves read as clean circular or oval constructions, giving letters a buoyant, inflated look. Counters are relatively tight and often circular, while terminals tend to be blunt and squared-off rather than tapered. The overall rhythm is dense and blocky, with confident fills and simplified interior shapes that keep the texture bold and graphic in lines of text.
Best suited to large sizes where the thick strokes and rounded geometry can read clearly and deliver maximum impact. It works well for posters, packaging, event branding, and bold signage, and can serve as a playful logo or wordmark style. For long passages of small text, the dense texture and tight counters can become heavy, so it’s most effective for short, high-visibility copy.
The font projects a playful, retro-leaning friendliness—more fun and cartoon-adjacent than corporate. Its wide, weighty forms feel energetic and attention-seeking, with a slightly toy-like softness that keeps it approachable rather than aggressive.
Designed to deliver an unmistakably bold, friendly voice with simple geometric construction and a soft-edged, high-impact presence. The emphasis appears to be on creating strong visual mass and legible, rounded silhouettes for display applications.
Round letters like O/C/G show strong geometric consistency, while diagonals and joins in letters such as K, M, N, and W stay sturdy and straightforward to preserve the heavy color. Numerals are equally chunky and display-oriented, matching the circular counter style seen in the letters.