Sans Normal Segav 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Darwin', 'Darwin Office', 'Darwin Pro', and 'Darwin Rounded' by Los Andes (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, headings, modern, friendly, clean, approachable, neutral, legibility, neutrality, approachability, modernity, rounded, soft terminals, open apertures, monoline, geometric.
A rounded, monoline sans with softly squared curves and consistently smooth stroke endings. Letterforms lean toward geometric construction—circular bowls and even proportions—while keeping open apertures for clarity. Capitals are straightforward and balanced; lowercase shows single-storey a and g, a simple, readable e, and a gently looped f with a modest descender. Numerals are clean and uncomplicated, with rounded geometry and steady spacing that reads evenly in text.
Works well for UI and product copy, wayfinding and signage, and general-purpose editorial text where an unobtrusive, readable sans is needed. Its rounded construction also suits brand systems and headings that want a modern but approachable feel without heavy stylization.
The overall tone is contemporary and friendly, with rounded details that soften the voice without becoming playful or informal. It feels neutral and confident, suitable for interfaces and everyday communication where clarity and approachability matter.
The design appears intended as a general-purpose, contemporary sans that prioritizes legibility and a smooth, friendly texture. Rounded terminals and geometric bowls suggest an aim to feel modern and welcoming while remaining restrained enough for sustained reading.
Curves are a defining feature: bowls, shoulders, and joins are smoothed rather than sharp, producing an even rhythm across lines. The shapes stay disciplined and consistent across uppercase, lowercase, and figures, which helps maintain a calm, orderly texture in paragraphs.