Sans Normal Velev 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, apps, signage, friendly, modern, casual, approachable, clean, friendly text, modern clarity, soft emphasis, everyday branding, rounded, humanist, soft terminals, slanted, open counters.
A slanted sans with rounded, gently tapered strokes and smooth, continuous curves. Letterforms lean consistently and show a humanist construction, with open apertures and generous internal space that keeps shapes readable at text sizes. Curves are emphasized over sharp corners, and terminals often finish softly rather than with hard cuts, giving the outlines a polished, slightly informal rhythm. Numerals follow the same rounded, simple geometry and sit comfortably alongside the text without calling attention to themselves.
Well-suited for short-to-medium text where a personable voice is desired, such as editorial callouts, lifestyle branding, and packaging copy. Its clarity and open shapes also make it a practical option for app interfaces, dashboards, and wayfinding where a softer italic emphasis is needed.
The overall tone is warm and approachable, balancing a contemporary simplicity with a casual, conversational feel. The steady italic slant adds motion and friendliness, making it feel less rigid than a neutral UI sans while still remaining clean and clear.
The design appears intended as a versatile italic companion with a friendly, contemporary character—prioritizing smooth readability and an inviting tone over strict geometric rigidity. It aims to deliver a clean sans texture with just enough humanist warmth to feel approachable in everyday communication.
Spacing and proportions feel even and text-ready, with a smooth cadence across mixed-case settings. Round letters like C, O, and S read particularly fluid, while diagonals in A, V, W, and X keep the texture lively without becoming sharp or aggressive.