Sans Normal Perav 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Geometria' by Brownfox, 'Jano Round' and 'Jano Sans Pro' by Craceltype, 'Mirai' by GT&CANARY, 'Hazelton' by Type Royal, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, playful, friendly, punchy, retro, chunky, impact, approachability, retro flavor, display emphasis, brand presence, rounded, blunt, soft corners, compact, heavy.
A dense, rounded sans with thick strokes and smoothly blunted terminals. Counters are relatively small and tightly enclosed, giving the face a compact, weighty texture even in longer text. Curves are broadly circular (notably in O/C/G and the bowls of B/P/R), while joins and corners are softened rather than sharp. The lowercase uses single-story a and g, a short-armed r, and a broad, sturdy t; overall spacing reads slightly tight, reinforcing an emphatic, poster-like color.
Best suited for headlines, logos, packaging callouts, and promotional graphics where a strong, friendly voice is needed. It performs especially well in short phrases, signage-style statements, and brand marks that benefit from rounded, approachable weight.
The tone is upbeat and approachable, with a chunky softness that feels informal and energetic rather than technical. Its rounded forms and compact counters suggest a retro-pop sensibility that reads as friendly, bold, and attention-seeking.
The design appears intended to deliver maximum impact with a soft-edged, welcoming character—combining sturdy, rounded geometry with compact internal spaces to create a bold, easily recognizable display texture.
At display sizes the heavy rhythm is consistent and stable, with clear silhouettes and strong baseline presence. In dense paragraphs the tight counters and heavy stroke mass can make the text feel dark and compressed, favoring short bursts of copy over long reading.