Sans Normal Abbem 17 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentation, packaging, modern, clean, friendly, technical, dynamic, emphasis, legibility, versatility, modernity, oblique, humanist, open apertures, rounded terminals, airy spacing.
This sans-serif italic has a smooth, rounded construction with minimal stroke modulation and consistently softened joins. Letterforms lean forward with a steady rhythm, using open apertures and generous internal counters that keep shapes clear at text sizes. Proportions feel expansive with relatively wide capitals and roomy lowercase, while curves (C, G, S, O) read as clean ellipses and diagonals stay crisp without becoming sharp. Numerals follow the same oblique, rounded logic, with simple, readable forms and even color across a line of text.
It suits interfaces and product experiences that need a clear italic for emphasis, as well as editorial layouts where an oblique companion can carry subheads, pull quotes, or captions without adding visual noise. The clean, rounded forms also work well for contemporary branding and marketing materials that aim for a friendly, accessible voice.
The overall tone is contemporary and approachable, combining a straightforward, utilitarian clarity with a lightly informal energy from the italic slant. It feels calm and neutral rather than expressive, but still a bit lively due to the forward motion and rounded finishing.
The design appears intended as a practical italic sans for modern typography: smooth, open forms for legibility, paired with a controlled slant for motion and emphasis. Its restrained detailing suggests a focus on versatile everyday use across both display snippets and continuous reading.
Spacing appears comfortable and consistent, helping long passages remain breathable. Uppercase shapes are simple and geometric-leaning, while the lowercase shows subtle humanist cues in letters like a, e, and g that prioritize readability over strict geometry.