Sans Normal Adbep 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, signage, modern, clean, friendly, efficient, informal, modern utility, approachable tone, clear reading, contemporary branding, monoline, rounded, open apertures, humanist, soft corners.
A slanted sans with smooth, monoline strokes and generously rounded curves. Proportions feel slightly expansive, with open counters and clear, uncluttered internal spaces. Terminals are clean and mostly straight-cut, while bowls and shoulders stay softly rounded, giving the design an approachable geometry. The lowercase shows a two-storey “a” and a single-storey “g,” and the numerals are simple and evenly weighted, supporting a steady, readable rhythm.
Well-suited to interface copy, product branding, and general-purpose editorial typography where a clean, modern sans is needed with a bit of dynamism. It should also work for headings and short blocks of signage or promotional text that benefit from an energetic slant without sacrificing legibility.
The overall tone is contemporary and approachable rather than technical or severe. Its slant adds forward motion and an editorial energy, while the rounded forms keep the voice friendly and accessible.
Designed to provide a versatile, contemporary sans voice with a subtle sense of motion. The rounded geometry and open shapes aim for clarity and friendliness, making it adaptable to both functional reading and brand-forward display use.
Capitals are straightforward and balanced, with circular forms (C, O, Q) reading smoothly and diagonals (V, W, X, Y) staying crisp without feeling sharp. In text, spacing appears open enough to preserve clarity at paragraph sizes, and the consistent stroke weight helps maintain a calm, even texture.