Sans Normal Urmej 10 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, magazines, fashion, branding, posters, editorial, refined, dramatic, classic, display, elegance, emphasis, luxury, calligraphic, brisk, sharp, elegant, sleek.
This typeface is a high-contrast italic with crisp, tapered terminals and a pronounced diagonal stress. Strokes alternate between hairline connections and fuller verticals, creating a lively rhythm across words. Curves are smooth and slightly elongated, while joins and apexes stay sharp, giving letters a clean, cut look. Counters are relatively open for an italic, and the figures follow the same contrast pattern with stylish, slanted forms.
Well-suited to editorial headlines, magazine typography, and fashion or beauty branding where an elegant italic voice is desirable. It can work for short pull quotes, titling, and upscale packaging, especially when used at display sizes where the fine hairlines remain clear.
The overall tone is polished and expressive, pairing classic italic sophistication with a fashion-forward edge. Its sharp hairlines and steep slant add drama and speed, while the controlled curves keep it poised and premium.
The design appears intended to deliver a modern, refined italic for display use, emphasizing contrast, motion, and a curated, premium feel. Its letterforms prioritize style and rhythm over neutrality, aiming to add emphasis and sophistication in headings and brand statements.
Uppercase forms feel stately and slightly more restrained than the lowercase, which carries more of the calligraphic motion (notably in letters like a, f, g, and y). Spacing appears even in text, but the thin hairlines and strong contrast make the design feel best when given enough size and breathing room.