Sans Normal Urmej 11 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, elegant, refined, fashion, modernist, display emphasis, editorial voice, luxury tone, dynamic motion, modern elegance, calligraphic, slanted, crisp, airy, tense.
This typeface is a sharply slanted italic with pronounced thick–thin modulation and a clean, uncluttered silhouette. Curves are smooth and taut, with narrow apertures and compact internal spaces that heighten the sense of contrast. Terminals are mostly clean and tapered rather than bracketed, and the overall construction favors streamlined strokes and simplified joins. Proportions feel slightly condensed in places, with some letters reading notably wider or narrower, producing a lively, varied texture across words.
Best suited to headlines, deck copy, pull quotes, and other editorial or branding applications where an elegant italic voice is a feature rather than an accent. It can work well for magazine mastheads, fashion and beauty collateral, and premium packaging, particularly at sizes where the fine strokes remain clearly rendered.
The overall tone is polished and sophisticated, combining a fashion-forward elegance with a slightly dramatic, high-contrast snap. Its slant and crisp modulation give it a sense of speed and poise, suitable for premium, style-conscious messaging rather than everyday neutrality.
The design appears intended to deliver a contemporary, high-contrast italic that feels refined and fast, offering a stylish alternative to conventional text italics. Its varied widths and crisp modulation suggest a focus on expressive display typography while maintaining enough structure for short-to-medium reading contexts.
In text, the rhythm is energetic: alternating thick stems and hairline links create sparkle, especially in sequences with rounded forms and diagonals. Numerals appear similarly stylized and slanted, complementing the letterforms for display settings where consistent italic character is desired.