Sans Normal Idmar 1 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, advertising, posters, ui text, modern, clean, approachable, dynamic, informal, clarity, contemporary tone, friendly voice, everyday utility, subtle dynamism, monoline, rounded, oblique, humanist, open apertures.
A monoline, oblique sans with rounded terminals and smooth, elliptical curves throughout. Letterforms lean consistently with a steady rhythm and compact proportions, balancing soft bowls with fairly straight, slightly tapered stems. Counters are open and legible, with simplified joins and minimal modulation, giving the shapes a clean, streamlined silhouette. Numerals follow the same rounded, slanted construction and read clearly at text sizes.
This font suits branding and marketing materials that want a clean, modern voice with added motion from the oblique stance. It can work well in short to medium text for UI, product packaging, and editorial callouts, and it scales nicely for headlines where the rounded forms and steady stroke weight create a cohesive, contemporary look.
The overall tone is contemporary and friendly, with an active, forward-leaning cadence that feels informal without becoming playful or decorative. Its rounded endings and even color make it come across as approachable and easygoing, suitable for communication that aims to feel modern and uncomplicated.
The design appears intended as a neutral, modern oblique sans that keeps legibility and a consistent texture while adding energy through its slant and softened terminals. It prioritizes clarity and smoothness over sharp details, aiming for a friendly, versatile tone across display and text applications.
The design mixes geometric roundness with a lightly humanist feel in the curves and proportions, producing a smooth texture in paragraphs. Spacing appears balanced for continuous reading, and the oblique angle is strong enough to be expressive while remaining practical for UI and editorial use.