Sans Normal Idmar 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui text, advertising, modern, casual, friendly, fluid, clean, friendly modernity, readable emphasis, versatile branding, softened clarity, rounded, humanist, soft, upright-slant, open counters.
A rounded, humanist sans with a consistent rightward slant and smooth, low-contrast strokes. Forms are built from soft curves and gently tapered joins, giving letters an even, flowing rhythm without sharp corners. Counters stay open and legible, and the overall proportions feel balanced, with straightforward, unornamented shapes and a slightly elastic feel across widths. Numerals follow the same rounded construction, maintaining clear silhouettes and a cohesive texture in text.
Well-suited for branding systems that want a modern but approachable voice, as well as editorial subheads and pull quotes where an italic-forward emphasis is useful. Its rounded clarity can work on packaging and marketing materials, and it can also serve for UI accents or short text where a friendly, dynamic slant is desired.
The tone is approachable and contemporary, combining a clean sans foundation with a relaxed italic motion. It reads as friendly and informal rather than strict or technical, lending a conversational feel to headlines and short passages. The softness of the curves keeps the voice warm and accessible.
The design appears intended to deliver a contemporary sans italic that stays clean and highly readable while adding warmth through rounded construction. It emphasizes smooth rhythm and open shapes to remain versatile across display and text settings, with a consistent slant providing built-in emphasis.
The slant is steady across uppercase, lowercase, and figures, creating a unified forward movement. Curved terminals and rounded joints help maintain a smooth texture in longer lines, while the overall simplicity keeps the design versatile and uncluttered.