Sans Other Kobug 7 is a bold, very narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, promotional, condensed, energetic, sporty, retro, assertive, space saving, high impact, speed cues, display focus, brand voice, slanted, angular, tight, compact, punchy.
A tightly packed, forward-slanted sans with compact proportions and a strong, even presence. Strokes show noticeable modulation from thicker stems to lighter joins, with crisp terminals that often taper or cut on an angle, giving the letterforms a sharpened, aerodynamic feel. Rounds (like O and C) are slightly condensed and upright in structure but pushed by the overall slant, while diagonals (V, W, X, Y) read sharp and decisive. Lowercase shapes are simplified and sturdy, with single-storey forms and minimal detailing, maintaining a consistent, narrow rhythm across words and lines.
Best suited for short, high-impact text such as headlines, posters, event graphics, sports or fitness branding, and bold packaging callouts. It can work for subheads or short captions when space is limited, but its condensed, emphatic voice is most effective in display settings rather than long reading.
The overall tone is fast, competitive, and attention-grabbing, with a vintage poster and headline energy. Its forward lean and compact rhythm communicate momentum and urgency, making it feel sporty and promotional rather than quiet or editorial.
The design appears intended to deliver maximum impact in minimal horizontal space while preserving a dynamic, forward-moving silhouette. Its angled terminals and compact rhythm suggest a focus on branding and display typography where speed, attitude, and legibility at large sizes are priorities.
The condensed spacing and slant create a strong directional flow, and the angled cuts at ends and joins help keep counters open despite the tight width. Numerals match the same compact, punchy construction and hold up well at display sizes where the tapered details remain visible.