Slab Rounded Riru 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Orgon Slab' by Hoftype, 'Fenomen Slab' by Signature Type Foundry, 'LFT Etica Sheriff' by TypeTogether, and 'Grifa Slab' by deFharo (names referenced only for comparison).
Keywords: headlines, packaging, branding, posters, signage, friendly, retro, robust, approachable, playful, soften robustness, vintage warmth, high impact, everyday legibility, rounded, soft serifs, chunky, ink-trap like, bracketed.
A sturdy serif with chunky, slab-like feet and noticeably rounded corners throughout. Strokes are heavy and even, with low contrast and a compact, slightly condensed feel in places, while overall spacing and letter widths vary naturally. Serifs read as soft, pill-shaped terminals rather than sharp wedges, and joins often show subtle notches and inward curves that add definition at bold sizes. The lowercase is simple and legible, with single-storey forms where expected (notably a and g), large counters, and a generally steady rhythm that holds up well in text and display settings.
This font is well suited to headlines, posters, and signage where its bold presence and rounded slabs read quickly at distance. It also fits branding and packaging that want a dependable, retro-tinged personality, and can work for short editorial passages or pull quotes when a warm, robust texture is desired.
The rounded slabs and soft terminals give the design a friendly, vintage-leaning voice—confident and sturdy without feeling severe. It suggests a warm, slightly playful tone reminiscent of classic signage, packaging, and editorial headlines, balancing approachability with punch.
The design appears intended to deliver a strong slab-serif silhouette with softened edges for friendliness and broad usability. Its consistent stroke weight, rounded terminals, and sturdy proportions aim for high impact in display while remaining readable in mixed-case settings.
In the sample text, the heavy weight produces strong word shapes and clear emphasis, while the rounded serifs keep dense passages from feeling harsh. The numerals share the same soft, substantial construction, making them visually consistent alongside uppercase headlines and mixed-case copy.