Sans Normal Ogru 7 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'BD Megatoya' by Balibilly Design, 'Basis Grotesque' and 'Basis Grotesque Arabic' by Colophon Foundry, 'Hando' by Eko Bimantara, 'Urania' by Hoftype, 'Remoto' by JAM Type Design, and 'Isidora Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, contemporary, playful, approachable, display clarity, brand presence, friendly tone, modern utility, rounded, geometric, soft corners, high impact, clean.
A heavy, rounded sans with broad proportions and low-contrast strokes. Curves are built from generous circular and elliptical forms, while straight strokes terminate with clean, mostly square-cut ends, creating a crisp but friendly finish. Counters are open and roomy, and the x-height reads large, giving lowercase a sturdy, compact rhythm. Overall spacing feels solid and even, supporting dense setting without losing lettershape clarity.
Best suited to display roles where weight and breadth can work as a graphic element: headlines, brand marks, packaging, posters, and signage. It can also serve for short subheads or callouts in UI and editorial layouts when a friendly, high-impact tone is needed.
The font projects an upbeat, approachable confidence—modern and energetic rather than formal. Its wide, rounded shapes feel friendly and slightly playful, with enough structural firmness to stay authoritative in headlines and branding.
The design appears intended as a contemporary, friendly workhorse display sans: broad, rounded forms paired with clean terminals to balance warmth with clarity. Its large lowercase presence and open counters suggest a focus on strong readability while maintaining a bold, approachable personality.
Distinctive round bowls and smooth joins keep texture consistent across uppercase, lowercase, and numerals. The design maintains strong legibility at large sizes, with ample counters and clear silhouettes that hold up well in bold display settings.